Never down play the power of a good business card and the leverage you can gain from it. Your business card is a representative of you when you are not there. It epitomizes the image and personality of your organization. A well-made business card can be the difference maker between success and failure in your job. Having the perfect business card can bring you good clients and customers because it speaks well of your work. No matter the degree of your financial capability, these great points listed below will help you create beautiful business card that positions you and your business on the gainful road to customer acquisition and retention.
A. Use the Right Colors: The color of your business card should be chosen in accordance to the kind of industry you are into and your target audience. Make sure the color is eye-catching. Have your card classically designed to represent what you stand for. Remember, colors have meanings.
B. Use the Right Font Size: Cards that makes readers strain their eyes or reach for their eye glasses will only cause irritation to the people and automatically makes you loose clientele. It is great to be stylish, but avoid using excessively fancy fonts that are on the brink of being unreadable. Always use the right card size while making your business card.
C. Avoid Jerry-built Cards: The texture and weight of your business card is the first thing people notices when you hand them your card. A badly built, wobbly and inferior card signals that you put little thought and even less effort into the progress and success of your business. Use high-born and high-quality cards with matte or glossy finish for an exquisite look that will ginger the beholder of your card to do business with you and your company.
D. Add Logo to Your Card: The key to a lasting and beneficial business relationship is trust. Use a logo/image that conveys the message of what your organization stands for and people will easily identify your products with that logo. Be very careful when choosing a logo for your organization.
E. Maximize the Spaces on Your Card: Business cards are small and they have a limited space for you to write all you want. Use the little space to write the important things you want people to know about what you do. The space at the back of the card can be used for product information, quotes that convey your organization’s vision or customers testimonials.
F. Perfect Your Business with High-quality Card: Put on your creative thinking cap when creating your card and give it the Midas touch that attracts great clients. Anyone can hand out a flimsy business card, but as an expert you express your organization’s vision and mission through your card to the world and this gives you an edge over your competitors.
G. Hand out Your Card with Joy: The messenger is very important as well as the message. Now you have a great business card, hand it out to people with confidence and smiles on your face. The confidence you exude signifies whether you walk your talk.
You don’t have to break the bank to have a good business card, all you need is creativity. Those magnificent business cards you see around didn’t cost much money to produce. You need a business card because it serves as an identification card for you and helps you make statements without saying a word.
©IFEANYI ENOCH ONUOHA